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OrdinanceCivil Law

Trade Marks Ordinance [New Version], 5732-1972

פקודת סימני מסחר [נוסח חדש], תשל"ב-1972

Published: 1972-06-01Last amended 2025-02-11✓ Amendment status checked against the Knesset legislation record on 2026-09-28
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Unofficial English translation — for reference only. It may contain errors or omissions and cannot be relied on as a legal text. Only the Hebrew text published in Reshumot is legally binding.More

This English text was translated from the official Hebrew using a range of translation tools, and it undergoes ongoing checks and updates. It is not a certified translation.

Despite these checks, it may contain errors, omissions, or imprecise renderings of legal terminology and cross-references, and it may not yet reflect the latest amendments. It cannot be relied upon as a legal text.

The Hebrew text as published in Reshumot (ספר החוקים) and on the Knesset website is the sole authoritative and legally binding version. In any discrepancy, the Hebrew text prevails.

This translation is provided for informational purposes only and does not constitute legal advice. For use in legal proceedings, request a certified Expert Legal Opinion.

Chapter I: Interpretation

Definitions§

1.

In this Ordinance —

"mark" — letters, numerals, words, figures or other signs, or any combination thereof, in two dimensions or in three;

"trade mark" — a mark used, or intended to be used, by a person in relation to goods that he manufactures or trades in;

"international trade mark" — a trade mark registered in the International Register of Marks in accordance with the provisions of the Protocol and the Madrid Regulations; for this purpose, "International Register of Marks", "the Protocol" and "the Madrid Regulations" — as defined in section 56a;

"international trade mark registered in Israel" — an international trade mark that is also a registered trade mark registered in accordance with a notification received by the Registrar under section 56e;

"national trade mark" — a registered trade mark registered in accordance with an application under section 17;

"well-known trade mark" — a mark well known in Israel as a mark owned by a person who is a citizen of a member State, a permanent resident thereof, or who has an active industrial or commercial establishment therein, even if the mark is not a registered trade mark in Israel or is not used in Israel; for the purpose of determining a trade mark as a well-known mark in Israel, account shall be taken, inter alia, of the extent to which the mark is known among the relevant sector of the public, and the extent to which it is known as a result of marketing efforts;

"registered trade mark" — a trade mark registered in the Trade Marks Register pursuant to the provisions of this Ordinance, being either a national trade mark or an international trade mark registered in Israel;

"service mark" — a mark used, or intended to be used, by a person in relation to a service that he provides;

"certification mark" — a mark intended to be used by a person, who does not carry on a business, to certify the origin of certain goods in which he has an interest, their ingredients, methods of manufacture, quality or other characteristic, or to certify the nature, quality or kind of a certain service in which he has an interest;

"collective mark" — a trade mark or service mark belonging to an association of persons having an interest in the goods or service which the mark is intended to denote, and the members of the association use, or intend to use, that mark in relation to the goods or service;

"infringement" — use by a person not entitled thereto —

(1)of a registered trade mark or of a mark resembling it, in relation to goods for which the mark was registered or goods of the same description;
(2)of a registered trade mark, for the purpose of advertising goods of the kind for which the mark was registered or for the purpose of advertising goods of the same description;
(3)of a well-known trade mark, even if it is not a registered trade mark, or of a mark so resembling it as to be likely to deceive, in relation to goods for which the mark is well known or in relation to goods of the same description;
(4)of a well-known trade mark that is a registered trade mark, or of a mark resembling it, in relation to goods that are not of the same description, provided that such use is likely to indicate a connection between those goods and the owner of the registered mark, and the owner of the registered mark is likely to be harmed as a result of such use;

"Union State" — a State that is a member of the Union for the Protection of Industrial Property by virtue of the Paris Convention for the Protection of Industrial Property, including territories to which the Convention has been applied by virtue of Article 16(2) of the Convention;

"World Trade Organisation" — the World Trade Organisation established by the agreement signed at Marrakesh on 15 April 1994;

"member State" — a Union State or a State that is a member of the World Trade Organisation;

"geographical indication" — an indication identifying goods in Israel as goods originating in a particular geographical area that is a member State, a region or locality therein, where a given quality, characteristic or reputation of the goods is essentially attributable to their geographical origin;

"the Minister" — the Minister of Justice.

Application of Provisions to Service Marks§

2.

The provisions of this Ordinance applying to trade marks shall apply to service marks, with such modifications as the matter requires, and wherever in this Ordinance the expression "trade mark" is used — a service mark is also implied, and "goods" — a service is also implied, unless there is a different provision in that regard.

Law Applicable to Certification Marks and Collective Marks§

3.

A certification mark and a collective mark shall be treated as a trade mark and a service mark, and wherever in this Ordinance the expression "trade mark" or "service mark" is used, a certification mark and a collective mark are also implied; all subject to what is stated in sections 14 and 15.

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Chapter II: Trade Marks Register

The Register and its Contents§

4.

For the purposes of this Ordinance, a register for the registration of trade marks shall be maintained (hereinafter — the Register); registration shall be made according to the following particulars:

(1)the name of the owner of the mark, his address and occupation;
(2)notifications of transfer or grant of licence;
(3)disclaimers;
(4)conditions and limitations;
(4a)in respect of an international trade mark registered in Israel — an indication of its being an international trade mark;
(5)any other particular prescribed in respect of registered trade marks.

The Registrar§

5.

The Minister shall appoint a Registrar of Trade Marks (hereinafter — the Registrar), and the Register shall be maintained under his supervision.

Assignment of Judicial Functions and Vesting of Powers§

5a.
(a)The Minister may assign to a State employee who is an advocate qualified to be a District Court judge (hereinafter — intellectual property adjudicator) the performance of any judicial function that the Registrar is required to perform, or that the Registrar is empowered or entitled to do under the provisions of this Ordinance, except for the power to make Regulations under sections 42 to 45 and 72, and if the function is assigned to a Deputy Registrar of Patents, he shall be regarded, for the purpose of performing that function, as an intellectual property adjudicator.
(b)An intellectual property adjudicator upon whom a function has been assigned as referred to in subsection (a) shall perform the function pursuant to the provisions of this Ordinance, and for the purpose of performing his function, the powers vested in the Registrar under this Ordinance are vested in him.
(c)Any act lawfully performed by an intellectual property adjudicator upon whom a function has been assigned as referred to in subsection (a) shall have effect, for the purposes of this Ordinance, as an act performed by the Registrar.

Public Access§

6.
(a)The Register shall be open to public inspection at every convenient time, in accordance with the Regulations.
(b)A certified copy of any entry shall be provided to any person on request, upon payment of the prescribed fee.

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Chapter III: Eligibility for Registration

Exclusive Right to a Trade Mark§

7.

A person who seeks an exclusive right to use a particular mark as a trade mark may apply for registration of the mark pursuant to the provisions of this Ordinance.

Marks Eligible for Registration§

8.
(a)No mark is eligible for registration as a trade mark unless it is capable of distinguishing the goods of the owner of the mark from the goods of others (hereinafter — distinctive character).
(b)The Registrar or the court, in determining whether a trade mark actually in use has distinctive character, may take into account the extent to which actual use has rendered the mark distinctive in relation to the goods for which registration has been applied for or made.

Limitation to Particular Colours§

9.

A trade mark may be limited, in whole or in part, to a defined colour or colours; the Registrar or the court, in deciding upon its distinctive character, shall have regard to such limitation; insofar as a trade mark is registered without limitation of colour, it shall be deemed to be registered for all colours.

Scope of Registration§

10.
(a)A trade mark shall be registered in respect of particular goods, or particular classes of goods.
(b)In any question regarding the classification of goods, the Registrar shall decide, and his decision shall be final.

Marks Not Eligible for Registration§

11.

The following marks are not eligible for registration:

(1)a mark implying a connection with the President of the State or with his household, or the patronage of the President, and a mark from which such a connection or patronage may be inferred;
(2)the flags and emblems of the State and its institutions, the flags and emblems of foreign States and international organisations, and any mark resembling any one of them;
(3)official armorial bearings, official signs and hallmarks that a State uses to indicate control or guarantee, and any mark resembling them, as well as a mark from which it may be inferred that its owner enjoys the patronage of a head of state or government, or that he supplies goods or renders services to a head of state or government, all unless it has been proved to the Registrar that the owner of the mark is entitled to use that mark;
(4)a mark in which any of the following expressions appears — "patent", "patent registered", "by royal letters patent", "registered", "registered design", "design", "registered design", "unregistered design", "copyright", "imitation of this is forgery" — or a similar expression;
(5)a mark that offends or is likely to offend public policy or morality;
(6)a mark likely to deceive the public, a mark containing a false indication of origin, and a mark encouraging unfair competition in trade;
(6a)a mark including a geographical indication in respect of goods whose origin is not in the geographical area indicated, if the geographical indication is likely to mislead as to the true geographical area of origin of the goods;
(6b)a mark including a geographical indication that is literally true, but which contains a false representation that the goods originate in a different geographical area;
(7)a mark identical with, or resembling, a symbol having exclusively religious significance;
(8)a mark bearing the portrait of a person, unless the consent of the person concerned has been obtained, and if it is the portrait of a deceased person — the Registrar shall require the consent of that person's survivors, unless in his opinion there are reasonable grounds not to do so;
(9)a mark identical with a mark belonging to a different owner and already registered in the Register in respect of the same goods or goods of the same description, and the same applies to a mark resembling such a mark to an extent likely to deceive;
(10)a mark consisting of numerals, letters or words customarily used in trade to denote or describe goods or classes of goods, or directly relating to their nature or quality, unless it has distinctive character within the meaning of section 8(b) or section 9;
(11)a mark whose ordinary meaning is geographical or a surname, if not presented in a special manner, unless it has distinctive character within the meaning of section 8(b) or section 9;
(12)a mark identifying wine or an alcoholic beverage that includes a geographical indication, if the origin of the wine or alcoholic beverage is not in that geographical area;
(13)a mark that is identical with, or so resembling as to be likely to deceive, a well-known trade mark even if it is not a registered trade mark, in respect of goods for which the mark is well known or in respect of goods of the same description;
(14)a mark that is identical with, or resembles, a well-known trade mark that is a registered trade mark, even in respect of goods that are not of the same description, if the mark applied for is likely to indicate a connection between the goods in respect of which the mark is applied for and the owner of the registered mark, and the owner of the registered mark is likely to be harmed as a result of use of the mark applied for.

Mark Identical with the Name of Another Person§

12.

The Registrar may refuse an application for registration of a trade mark that is identical with the name of another person or of his business, or resembles that name, including the name of his business, or that contains a name identical with or resembling such a name, if the mark is likely to deceive the public or to cause unfair competition.

Name or Description of Goods§

13.

The Registrar may refuse to register, in respect of other goods, a mark that also contains the name or description of goods; however, he may register it as such if in actual use the mark varies according to the goods for which it is used, and the applicant has added a note to that effect in his application.

Registration of a Certification Mark§

14.
(a)The Registrar may register a certification mark if he is satisfied that the owner of the mark is capable of certifying the characteristics that the mark is intended to certify.
(b)A certification mark may be registered even if it does not have the distinctive character required under section 8(a).
(c)A certification mark shall not be transferred except with the permission of the Registrar.

Registration of a Collective Mark§

15.
(a)The Registrar may register a collective mark if he is satisfied that the mark is intended for use by the members of an association of persons and that the association exercises control over the use of the mark by its members.
(b)For every purpose under this Ordinance, the use of a collective mark by the members of the association shall be regarded as use by the association, and it is immaterial whether the association itself uses or intends to use it.
(c)A collective mark shall not be transferred except with the permission of the Registrar.

Registration of Marks Registered Abroad§

16.
(a)Notwithstanding the provisions of sections 8 to 11, the Registrar shall not refuse registration of a trade mark registered as a trade mark in its country of origin, except in one of the following cases:
(1)registration of the mark in Israel would prejudice rights acquired in Israel by another person;
(2)the mark has no degree of distinctiveness rendering it of distinctive character; a trade mark shall not be disqualified from registration if it differs from the trade mark registered in the country of origin in particulars that do not alter its distinctive character and do not affect the identification of the mark registered in the country of origin;
(3)the mark consists exclusively of letters or indications that may serve in trade to designate the kind, quality, quantity, place of origin, intended purpose, time of production or value of the goods;
(4)the mark is customary in the spoken language or in the honest and accepted trade usages of Israel;
(5)the mark is contrary to public policy or morality;
(6)the mark is likely to deceive the public.
(b)"Country of origin", for the purposes of a trade mark for which registration is sought under this section — a member State in which the applicant has a real and effective industrial or commercial establishment, and if he has no such establishment within a member State — a member State in which he is domiciled, and if he is not domiciled within a member State — a member State of which he is a citizen.
(c)Where the Registrar has accepted for registration a mark that would not have been registered but for the provisions of subsection (a), that fact shall be noted at the time of publication of the application and in the Register.

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