Consumer Protection Law, 5741-1981
חוק הגנת הצרכן, תשמ"א-1981
Published: 1981-04-26Consolidated Hebrew text as of 2026-08-02 · Last amended 2026-07-28✓ Amendment status checked against the Knesset legislation record on 2026-09-28
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Chapter IV: Labelling of Goods and Display of Prices
Labelling and Packaging of Goods§
17.
(a)A dealer shall mark on goods intended for a consumer, or attached thereto, particulars regarding –
(1)the name of the product and its trade name;
(2)the country of manufacture; however, in respect of goods that are agricultural produce not packaged at the time of its display for sale to the consumer, or agricultural produce that is packaged at the place where it is sold or marketed to the consumer, a dealer shall prominently mark the country of manufacture adjacent to the agricultural produce; the Minister, with the approval of the Economy Committee of the Knesset, may prescribe by Order that the labelling obligation as aforesaid shall not apply to the online marketing of types of agricultural produce as the Minister shall prescribe; in this paragraph –
"country of manufacture" – in respect of cattle or poultry meat – the place of slaughter, and in respect of fish – the place of fishing or hauling of fish;
"agricultural produce" – fresh fruits and vegetables, dairy products and fresh meat as defined in section 9 of the Public Health Protection (Food) Law, 5776-2015, excluding fresh meat marketed online;
(3)the name of the manufacturer, the manufacturer's identity number and address, and if the product is imported – the name of the importer, the importer's identity number and address;
(4)the quantity of the product and a specification of the basic materials of which it is composed.
(b)The Minister may prescribe by Order –
(1)goods to which the provisions of subsection (a) shall not apply;
(2)additional particulars to be marked, including particulars regarding the price of the goods to the consumer, the date of their manufacture, their expiry date, their being dangerous for use in general or for use by children in different age groups as the Minister shall prescribe, the manner of their use, their quality, their tolerance, their durability or their other properties, including properties that render them acceptable to the public as a whole or to part thereof;
(3)an obligation to label goods prior to their importation;
(4)provisions regarding the manner and form in which goods shall be labelled.
(b1)The Minister, in consultation with a representative consumer organisation, may prescribe by Order conditions upon the fulfilment of which a product shall be labelled with a name or trade name that attests to its nature or character, and that is also capable of preventing error or misrepresentation in the identification, purchase or use of food products.
(b2)The Minister, with the approval of the Economy Committee of the Knesset, may prescribe provisions regarding the obligation of a dealer to label goods, in the manner and form prescribed, in a way that enables identification of the manufacturer.
(b3)
(1)The Minister, with the approval of the Economy Committee of the Knesset, may prescribe provisions regarding the obligation to provide information relating to non-ionising radiation emitted from a radiation-emitting device or created in the operation thereof, including the permitted level of radiation and additional information in that regard as the Minister shall prescribe, as well as methods of providing the information, whether by means of labelling on the radiation-emitting device, whether attached thereto, or whether by another method as the Minister shall prescribe;
(2)Regulations made under this subsection may prescribe different provisions in respect of different types of radiation-emitting devices;
(3)In this subsection –
"radiation-emitting devices" –
(a)mobile telephone handsets connected by means of a system of wireless installations built on the cellular method;
(b)a device or machine intended for the consumer and emitting non-ionising radiation, or in the operation of which such radiation is created;
"non-ionising radiation" or "radiation" – the emission of electromagnetic waves whose energy is too low to cause the formation of ions.
(c)The labelling shall be in Hebrew unless otherwise prescribed.
(d)If the Minister considers that it is necessary to do so in order to protect the consumer, the Minister may, by general Order or by type, prescribe an obligation to package goods in the manner, form or mode prescribed in the Order.
(e)(Repealed)
(f)If another enactment contains a provision for the purpose of protecting the consumer that conflicts with subsection (a) or an Order made under subsection (b) – the provisions of the other enactment shall prevail.
Definitions for Chapter IV§
17a.
In this Chapter, "the total price" – a price that includes the sum of all payments for an asset or service and the sum of all taxes applicable to them or to their sale that are collected by a dealer, including –
(1)value added tax, levies or compulsory payments;
(2)any other payment ancillary to the purchase of that asset or service, without the consumer being given a practical option to waive it within the framework of the transaction.
Duty to Display the Price on Goods and the Binding Price§
17b.
(a)A dealer who offers, displays or sells goods to a consumer shall display on the goods or on their packaging the total price thereof.
(b)The display of the price as referred to in subsection (a) shall be –
(1)of the total price only, and in Israeli currency only;
(2)in a visible place, in clear and legible numerals.
(c)The provisions of subsections (a) and (b) shall also apply to goods displayed by a dealer for show in any manner whatsoever, in a way that gives grounds to assume that the goods, or similar goods, are offered by the dealer for sale to a consumer.
(d)The binding price of goods shall be the price displayed on them in accordance with the provisions of this Section, even if their price at the cash register is higher than that price.
(e)The Minister, with the approval of the Economy Committee of the Knesset, may prescribe types of goods in respect of which there shall be a duty to display, in addition to the total price or in its place, the price per unit of measure, weight or volume, all as the Minister may prescribe.
Display of Prices of Services§
17c.
The Minister may prescribe that any dealer whose business or part of whose business is the provision of services in a field prescribed by the Minister shall display at the place of business the total price required for the provision or performance of the service; the display of the total price shall be in Israeli currency only, in a visible place and in clear and legible numerals.
Publication and Quotation of Prices of Assets and Services§
17d.
A dealer shall not publish and shall not quote, expressly or by implication, a price of an asset or of a service offered to a consumer, unless it is the total price only and in Israeli currency only.
Exception to Display of Total Price§
17e.
Notwithstanding the provisions of sections 17a to 17c, a dealer may, for a period of seven days from the day on which the rate of a tax, levy or any other compulsory payment applicable to the sale was increased or reduced, refrain from including in the displayed price the rate of the increase or reduction, provided that the dealer has stated prominently at the place of business that the price does not include the increased or reduced rate.
Various Rules for Publication of Prices of Assets and Services§
17f.
The Minister, or any Minister within the Minister's area of authority together with the Minister, may prescribe, with the approval of the Economy Committee of the Knesset, rules for the publication or display in a different manner of the prices of an asset or service, or of types of assets or services.
Exemption§
17g.
(a)The provisions of this Chapter shall not apply –
(1)to an asset intended to be sold outside Israel, or to a service intended to be performed entirely outside Israel; for this purpose, "outside Israel" – excluding the Area as defined in the Value Added Tax Law, 5736-1976;
(2)(deleted)
(3)to an asset or service specified in Part 1 of the First Schedule, and subject to the conditions prescribed therein.
(b)In respect of the matters referred to in sections 17b(b)(1), 17c and 17d, the display, publication and quotation of the total price of an asset or of a service, as detailed in Part 2 of the First Schedule, may be in foreign currency, provided that its price in Israeli currency is determined according to the exchange rate prescribed therein.
(c)The Minister, and in respect of fields within the authority of another Minister – in consultation with that Minister, with the approval of the Economy Committee of the Knesset, may amend the First Schedule.
Installation of a Weighing Device in the Sale of Goods by Weight§
17h.
(a)In this Section –
"weighing device" – an electronic weighing device for which a model approval has been granted as defined under the Weights and Measures Ordinance, 1947, and which is not intended for personal or domestic use pursuant to that approval;
"large retailer" – as defined in the Promotion of Competition in the Food and Pharmacy Sectors Law, 5774-2014.
(b)A dealer who is a large retailer and who offers for sale goods by weight for which no weighing service is provided before payment therefor shall install at the place of business at least one functioning weighing device, provided that the sales area of the place of business is at least 300 square metres; the weighing device shall be installed in a location that is visible and accessible to the consumer and adjacent to the said goods.
(c)The Minister, with the approval of the Economy Committee of the Knesset, may prescribe additional types of dealers to whom the provisions of subsection (b) shall apply, as well as provisions regarding types of weighing devices to be installed in accordance with the provisions of that subsection.
Prohibition on Sale and Possession§
18.
A dealer shall not sell and shall not hold for the purpose of sale goods in respect of which a duty imposed under this Chapter has not been fulfilled.
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Contact Us →Chapter IV-A: Warranty and Post-Sale Service
Warranty for Goods and Services§
18a.
(a)The Minister, with the approval of the Economics Committee of the Knesset, may, by Regulations, require a manufacturer, importer, wholesaler or retailer of goods or services to provide post-sale service to a consumer, and may also prescribe provisions in that regard, including with respect to the following —
(1)remedying defects and faults and replacing goods, in whole or in part, free of charge, for a period to be prescribed;
(2)provision of the service at the consumer's address;
(3)the methods and times for performing the service;
(4)maintaining service stations in specified places or areas;
(5)issuance of warranty certificates, their contents, and the prohibition of stipulations in such certificates against the consumer's rights under law.
(a1)
(1)A dealer who sells goods to a consumer and issues a warranty certificate shall affix or deliver to the consumer a sticker for affixing to the goods, indicating the expiry of the warranty period (in this Law — a warranty sticker);
(2)Where a consumer presents to a dealer goods to which a valid and original warranty sticker is affixed, the dealer shall not require the consumer to present the warranty certificate as a condition for providing service in accordance with the dealer's obligations under the warranty certificate;
(3)The Minister shall prescribe provisions regarding the warranty sticker, including the type of sticker, its contents and the information to be included therein, its form, its size and the size of the lettering, and may also, with the approval of the Economics Committee of the Knesset, prescribe types of goods in respect of which the obligation prescribed in paragraph (1) shall not apply;
(4)Notwithstanding the provisions of paragraph (1) and subject to the provisions under paragraph (5), a dealer who sells goods to a consumer where the goods are identified by a serial number or a unique identification number is exempt from the obligation under that paragraph, if the dealer satisfies all of the following:
(a)the dealer does not require the consumer to present a warranty certificate as a condition for providing service in accordance with the dealer's obligations under the warranty certificate, but instead identifies the goods and the date of their purchase by means of the serial number or unique identification number;
(b)the dealer enables the consumer to check the expiry of the warranty period at any time via a website, by telephone at a free call and by means of a text message, using the serial number or unique identification number;
(5)The Minister, with the approval of the Economics Committee of the Knesset, may prescribe types of goods or cases in respect of which the provisions of paragraph (4) shall not apply.
(b)The Minister, with the approval of the Economics Committee of the Knesset, may prescribe provisions with respect to the matters set out in subsection (a)(2) to (4), in relation to a contract for the provision of service for remedying defects and faults and replacing goods even other than after a sale, including repair and replacement as aforesaid during a warranty period longer than the period prescribed under subsection (a), and in relation to a contract for the provision of service in which the service is conditional on the proper functioning of goods in the consumer's possession.
(c)
(1)Where a visit by a technician or other representative on behalf of the dealer to the consumer's address is required, the service provider shall coordinate the date and time of the visit with the consumer; for the purposes of this subsection and subsections (d) to (f), a service provider is a person obligated to provide service —
(a)for the purpose of fulfilling obligations during a warranty period, including during a warranty period longer than the period prescribed under subsection (a);
(b)in accordance with a contract for the provision of service in which the service is conditional on the proper functioning of goods in the consumer's possession;
(c)for the purpose of installing or removing goods that the dealer sold, leased or lent;
(d)for the purpose of periodic inspections of domestic gas installations;
(e)for the purpose of transporting goods that the dealer sold;
(f)in accordance with a contract for the provision of ongoing service for repairing goods in return for payment.
(1a)In relation to a service provider listed in paragraph (1)(a) to (d), a visit to the consumer's address shall take place between 08:00 and 19:00 on weekdays, and between 08:00 and 13:00 on Fridays and eves of festivals, in accordance with prior coordination pursuant to the provisions of paragraph (1); the provisions of this paragraph shall not apply to the provision of service for types of goods or to types of dealers as prescribed by the Minister, with the approval of the Economics Committee of the Knesset;
(2)The waiting time for a service provider shall not exceed two hours beyond the time coordinated, however the service provider may offer the consumer to wait for a telephone call as an alternative to the said coordination, provided that the consumer's waiting time at the consumer's address shall not exceed two hours and the consumer has been made aware that the consumer is entitled to decline such an offer if it does not serve to ease the consumer's burden;
(3)The service provider may notify the consumer, no later than 20:00 on the evening preceding the coordinated date of visit, of the postponement of the visit, and shall coordinate a new date and time for the visit with the consumer, provided that such postponement shall not serve to delay the provision of the service beyond the period prescribed therefor under law.
(d)Where the service provider has breached the provisions of subsection (c), the consumer shall be entitled, in respect of that breach, to compensation without proof of damage, as follows:
(1)where a date for a visit was coordinated in accordance with the provisions of subsection (c) and two hours have elapsed beyond the waiting time referred to in subsection (c)(2) — compensation in the amount of NIS 300; where three hours have elapsed beyond the said waiting time — compensation in the amount of NIS 600;
(2)where the service provider acted in contravention of the provisions of subsection (c)(2) with respect to the telephone call — compensation in the amount of NIS 300.
(e)The service provider may offer a consumer who is entitled to compensation under the provisions of subsection (d), compensation in monetary equivalent, in goods or in services, provided that the consumer was notified that the consumer is entitled to choose between the monetary compensation and the offered compensation and the consumer has given consent thereto; the burden of proving that the consumer consented to compensation under this subsection lies on the service provider.
(f)Where the delay arose from circumstances of which the service provider was not aware at the time of setting the date and time of the visit and of which the service provider was not required to be aware, or which the service provider did not foresee and was not required to foresee, and which the service provider could not prevent, the consumer shall not be entitled to compensation under this section.
Provision of Free Telephone Service§
18b.
(a)A dealer listed in the Second Schedule —
(1)shall provide a free telephone service for the purpose of responding to any enquiry by a consumer (in this section — telephone service); the telephone service shall also include a human response;
(2)shall disclose to the consumer, in a clear and prominent manner, the telephone number at which the telephone service may be obtained and the hours during which the telephone service is available, in each of the following, where it exists:
(a)an agreement between the dealer and the consumer;
(b)any invoice issued by the dealer to the consumer;
(c)the dealer's website.
(a1)
(1)A dealer listed in the Second Schedule who provides a telephone service that includes an automatic call-routing system shall provide the consumer with a professional human response for at least the types of services listed below, following the option, if available, to select the language and geographic area in which the telephone service will be provided:
(a)handling a fault;
(b)account enquiry;
(c)termination of engagement;
(2)Notwithstanding the provisions of paragraph (1), in a telephone service that includes a separate professional human response for the services that a dealer as referred to in that paragraph provides, the dealer may allow the consumer to select the type of service prior to receiving the professional human response;
(3)The waiting time to receive a professional human response for the types of services listed in paragraph (1) shall not exceed six minutes from the start of the call, and the consumer shall not be directed to a message-leaving service unless the consumer has chosen to do so;
(4)
(a)Where provisions regarding the waiting time to receive a professional human response have been prescribed under other law or in a licence granted to a dealer listed in the Second Schedule, the Minister responsible for regulating the sector in which the dealer operates, or another body vested with powers to regulate the sector in which the dealer operates, may instruct that such a dealer may deviate from the waiting time prescribed in paragraph (3) for the types of services listed in paragraph (1), by a rate of total enquiries for a period prescribed by that Minister or body, or within a time frame prescribed by that Minister or body, in advance or after the fact (in this paragraph — a deviation approval);
(b)Where a Minister or body has granted a deviation approval, a report shall be submitted to the Economics Committee of the Knesset on the provisions prescribed in the approval, on the compliance of dealers with those provisions, including on the rates of total enquiries in which they complied within the prescribed period for providing a professional human response, broken down by the types of services for which the dealers are obligated to provide a professional human response; such a report shall be submitted within three years from the date of entry into force of the approval — once every six months, and after that period — once a year, and shall be published on the website of the government ministry or body, as the case may be;
(5)The provisions of this subsection shall not apply in the event of a general systemic fault in the supply of goods or services by the dealer, which prevents compliance with the provisions of this subsection, and such fault has occurred in at least a regional spread, including in a specific locality, provided that in a request for a human response as aforesaid, the dealer shall notify the consumer, by a recorded message, of the area in which the fault exists and the estimated time for its rectification;
(6)Nothing in the provisions of this subsection shall derogate from provisions prescribed under law or in a licence requiring the provision of a professional human response in a time shorter than the time prescribed in this subsection.
(b)The Minister, with the approval of the Economics Committee of the Knesset, may —
(1)prescribe provisions with respect to anything relating to the provision of telephone service under the provisions of this section;
(2)amend the Second Schedule.
Telephone Identification of a Dealer§
18c.
(a)A representative of a dealer shall identify themselves in every telephone conversation with a consumer by their full name or by their given name together with an additional detail that will enable their identification when contacting the dealer.
(b)
(1)A telephone approach by a dealer to a consumer shall be made from an identified telephone number that can be dialled; this obligation shall not apply to a technician who contacts a consumer on behalf of a dealer;
(2)Where the consumer has not responded to the dealer's telephone approach as referred to in paragraph (1), the dealer, including a technician as referred to in that paragraph, shall notify the consumer of a telephone number through which the consumer may contact the dealer.
(c)In this section, "dealer" — any of the following: a dealer listed in the Second Schedule, a dealer obligated to provide post-sale service to a consumer as referred to in section 18a(a), or a dealer who provides service for remedying defects and faults and replacing goods other than after a sale as referred to in section 18a(b).
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