[Amendment: 5774-4, 5774-6, 5776-4, 5777-3, 5777-4, 5777-5, 5778, 5778-4, 5779, 5781, 5783-3, 5784-4, 5785, [Official Gazette Notices]]
(a)Where a dealer has violated a provision of the provisions under this Law, as set out below, the Supervisor may impose upon the dealer a monetary penalty pursuant to the provisions of this Chapter in the amount of 22,000 New Shekels [(adjusted to the year 2015; in 2026, NIS 25,950)], and if the dealer is not a corporation — in the amount of 7,000 New Shekels [(adjusted to the year 2015; in 2026, NIS 8,260)]:
(1)gave notice or posted a sign stating that the dealer bears no liability for any bodily harm that may be caused to a consumer within the business premises or on its grounds, contrary to the provisions of Section 2(b1);
(2)gave notice that the consumer has no right to cancel a transaction or to receive a refund, and did not qualify the notice in accordance with the provisions of Section 2(b2);
(3)failed to disclose to the consumer a material detail that the dealer was required to disclose, in accordance with the provisions under Section 4(a)(3);
(4)failed to comply with the provisions under Section 4a(1) with respect to the font size in a standard form contract or in a term included in other information intended for the consumer;
(5)failed to comply with the provisions under Section 4a(2) with respect to the highlighting and manner of drafting of material terms in a standard form contract, or with respect to the attachment of a separate document in relation thereto;
(6)failed to disclose to the consumer the dealer's name and identity number in accordance with the provisions of Section 4b;
(7)failed to refund to the consumer the consideration received from the consumer, contrary to the provisions of Section 4c(b) or (c);
(8)failed to comply with the provisions under Section 4d with respect to the allocation of a designated sales area for supervised foodstuffs;
(9)failed to execute a written contract with the consumer in accordance with the provisions under Section 5(a), or failed to provide the consumer with a reasonable opportunity to review the contract, or failed to deliver a copy thereof as stated in Section 5(b);
(10)set a credit price in a transaction with a consumer without having provided the consumer with advance notice in accordance with the provisions under Section 9;
(10a)conditioned payment by debit card, or by another means of payment if so prescribed, upon a minimum purchase amount, contrary to the provisions under Section 12a;
(11)failed to notify the consumer, during the notice period, of the date of termination of the transaction or the undertaking in accordance with the provisions of Section 13a(b);
(12)failed to send to the consumer a breakdown of payments or copies of invoices in accordance with the provisions under Section 13b(a);
(13)failed to send to the consumer a notice containing an annual itemisation of charges in accordance with the provisions of Section 13b(b1);
(13a)collected a fixed payment, as defined in Section 13b(b3), in a continuous transaction and failed to itemise in the invoice or in the payment notice sent to the consumer the components of the fixed payment and their respective amounts, contrary to the provisions of that Section;
(14)failed to offer the consumer the choice of the monthly billing date on which the payment charge would be executed, in accordance with the provisions of Section 13b1;
(14a)failed to send to the consumer a debt notice or documentation confirming the existence of a transaction, in accordance with the provisions of Section 13b2(a) or (e);
(14b)took action for the purpose of debt collection or charged collection expenses contrary to the provisions of Section 13b2(b) or (c);
(15)failed to disclose to the consumer details that the dealer was required to disclose in accordance with the provisions of Section 13c(b);
(16)failed to include the details referred to in Section 13c(b) in a document pursuant to the provisions of Section 14c(b) or in a contract executed with a consumer, or failed to deliver to the consumer a written document containing the said details, in accordance with the provisions of Section 13c(c);
(17)[(deleted);]
(18)entered into a continuous transaction with respect to medical services without the conditions under Section 13e(b) having been fulfilled;
(19)charged a consumer a commission with respect to supervised services or goods, contrary to the provisions of Section 13h(b);
(20)failed to enable the consumer to pay for supervised services or goods in a continuous transaction by one of the methods listed in Section 13h(c);
(21)in a door-to-door transaction, failed to provide the consumer with details that the dealer was required to provide in accordance with the provisions under Section 14(d);
(22)entered into a transaction for the purchase of vacation units without the conditions under Section 14a(a) having been fulfilled;
(23)charged a customer contrary to the provisions of Section 14b;
(24)failed to disclose to the consumer details that the dealer was required to disclose in accordance with the provisions of Section 14c(a);
(25)failed to provide the consumer with a written document in accordance with the provisions of Section 14c(b);
(25a)in a distance sale transaction for the provision of tourism services as referred to in Section 14c2 —
(a)offered the consumer alternatives as referred to in that Section and failed to disclose to the consumer details that the dealer was required to disclose in accordance with the provisions of Section 14c2(b) and (c);
(b)failed to act in accordance with the cancellation policy of the tourism service provider outside Israel as referred to in Section 14c2, where the consumer chose the cancellation policy alternative as referred to in that Section;
(26)failed to refund to the consumer the consideration paid by the consumer in accordance with the provisions under Section 14f;
(27)failed to give the consumer a credit voucher or gift voucher (in this Section — voucher) upon cancellation of a transaction in accordance with the provisions of Section 14g(a) or (d), or failed to enable the consumer to redeem the voucher in accordance with those provisions;
(28)failed to indicate on the voucher the details referred to in Section 14g(b);
(29)failed to give the consumer who redeemed a voucher the surplus in cash in accordance with the provisions of Section 14g(c);
(30)issued a gift card contrary to the provisions of Section 14h(b) and (c);
(31)failed to enable the use of a credit voucher given as change upon redemption of a gift card in accordance with the provisions of Section 14h(d);
(31a)failed to enable the consumer to provide the dealer with notice of cancellation of a transaction by any of the means listed in Section 14i(a) and (b), pursuant to the provisions of that Section;
(31b)failed to disclose to the consumer information that the dealer was required to disclose in accordance with the provisions of Section 14i(d) and (e);
(32)gave public notice or posted a notice at the place of business of a special sale and failed to clarify the details or conditions referred to in Section 15(a), or failed to maintain a reasonable inventory of goods in accordance with the provisions of Section 15(b2);
(33)gave public notice of a special sale and failed to include in the advertisement the details that the dealer was required to include therein in accordance with the provisions under Section 15(b1);
(34)continued to publish publicly or at the place of business a notice of a special sale that the dealer had published, contrary to the provisions of Section 15(b3);
(35)failed to include in a notice of a sale at a discount or at a special price the reason for the discount or special price, contrary to the provisions of Section 16;
(35a)made a change to an open-ended loyalty programme or terminated such a programme and failed to send the consumer a notice in accordance with the provisions of Section 16a(b)(1);
(35b)failed to enable the consumer to redeem the benefits in accordance with the terms of an open-ended loyalty programme, contrary to the provisions of Section 16a(b)(2);
(35c)made a change to an open-ended loyalty programme that includes accrual of rights, or terminated such a programme, and failed to send the consumer a notice in accordance with the provisions of Section 16a(c)(1);
(35d)failed to enable the consumer to redeem the rights accrued by the consumer in accordance with the terms of an open-ended loyalty programme, contrary to the provisions of Section 16a(c)(2);
(35e)sent the consumer notices not in accordance with the provisions under Section 16a(e) or (f)(1);
(36)failed to mark on goods intended for a consumer or attached thereto the details required in accordance with the provisions under Section 17;
(37)failed to display on goods or on their packaging the total price thereof in accordance with the provisions of Section 17b(a), (b) and (c);
(38)charged a consumer a price higher than the binding price of goods, contrary to the provisions of Section 17b(d);
(39)failed to display, in addition to or in place of the total price, the price per unit of measure, weight or volume, in accordance with the provisions under Section 17b(e);
(40)failed to display the total price required for the provision or performance of a service in accordance with the provisions under Section 17c;
(41)published or quoted a price of an asset or service not in accordance with the provisions of Section 17d;
(42)failed to include in the displayed price the rate of increase or decrease of a tax, fee or mandatory payment in accordance with the provisions of Section 17e;
(43)set a price in Israeli currency for an asset or service as detailed in Part B of the First Schedule, the price of which was displayed, published or quoted in foreign currency, otherwise than in accordance with the exchange rate prescribed in the First Schedule, contrary to the provisions of Section 17g(b);
(43a)failed to install a weighing device at the place of business, contrary to the provisions under Section 17h;
(44)sold, imported or held for the purpose of sale, goods in respect of which an obligation under Chapter IV had not been fulfilled, contrary to the provisions of Section 18;
(45)failed to provide the consumer with a warranty service or warranty certificate, or failed to affix or deliver a warranty sticker, in accordance with the provisions under Section 18a;
(46)failed to provide a free telephone service in accordance with the provisions under Section 18b(a)(1) or (b);
(47)failed to disclose to the consumer details that the dealer is required to disclose in accordance with the provisions of Section 18b(a)(2);
(47a)failed to provide professional human response to a consumer in accordance with the provisions under Section 18b(a1) or (b);
(48)made telephone contact with a consumer not in accordance with the provisions of Section 18c(b).
(b)Where a dealer has violated a provision of the provisions under this Law, as set out below, the Supervisor may impose upon the dealer a monetary penalty pursuant to the provisions of this Chapter in the amount of 45,000 New Shekels [(adjusted to the year 2015; in 2026, NIS 53,070)], and if the dealer is not a corporation — in the amount of 25,000 New Shekels [(adjusted to the year 2015; in 2026, NIS 29,490)]:
(1)did an act likely to mislead a consumer with respect to a material matter in a transaction, contrary to the provisions of Section 2(a) or (c);
(2)sold, imported or held an asset containing a misleading element, or used such an asset in the provision of a service, contrary to the provisions of Section 2(b);
(3)exercised unfair influence as referred to in Section 3(b), excluding paragraphs (5) to (7) thereof;
(4)failed to disclose to the consumer details that the dealer is required to disclose in accordance with the provisions of Section 4(a)(1) or (2);
(5)published misleading advertising contrary to the provisions of Section 7(c);
(6)published advertising or employed another marketing method not in accordance with the provisions under Section 7a;
(7)one of the conditions set out in Section 7b(b) applies to the dealer and the dealer presented or advertised itself, directly or indirectly, as an entity whose sole purpose is to protect the consumer or to advise the consumer, or called or designated itself by a name from which it may be inferred that it acts for such a purpose, contrary to the provisions of Section 7b(a);
(8)continued to charge a consumer payments, contrary to the provisions of Section 13a(c);
(9)failed to enable the consumer to cancel a fixed-term transaction of a type listed in the Fourth Schedule, in the manner and under the conditions set out therein, contrary to the provisions of Section 13a1 or Section 3 of the Consumer Protection Law (Amendment No. 37), 5774–2014;
(10)continued to charge the consumer payments for goods or services provided after the date of cancellation, contrary to the provisions of Section 13d(c);
(11)failed to refund to the consumer a surplus amount in the charging of a continuous transaction in accordance with the provisions of Section 13d1(a);
(12)entered into a contract with a consumer for a period exceeding one year, in a continuous transaction with respect to medical services that is a fixed-term transaction, contrary to the provisions of Section 13e(e);
(13)charged a consumer cancellation fees, contrary to the provisions of Section 13f(a)(1) or (2);
(14)failed to refund to the consumer a portion of the transaction price or failed to cancel the consumer's charge in accordance with the provisions of Section 13g;
(15)failed to refund to the consumer the consideration paid by the consumer in accordance with the provisions of Section 14(b);
(16)failed to refund to the consumer the portion of the transaction price paid by the consumer or failed to cancel the consumer's charge in accordance with the provisions of Section 14e;
(16a)made a change to a fixed-term loyalty programme or terminated such a programme before the expiry of the fixed term, contrary to the provisions of Section 16a(d);
(16b)made a marketing approach to a telephone number registered in the database, contrary to the provisions of Section 16c;
(17)violated a condition of the additional conditions included in a letter of undertaking submitted to the Supervisor, which the dealer is required to comply with in accordance with the provisions of Section 22p(c).
(b1)Where a dealer has exercised unfair influence as referred to in Section 3(b)(5) or (6), the Supervisor may impose upon the dealer a monetary penalty pursuant to the provisions of this Chapter in the amount of 69,120 New Shekels [(adjusted to the year 2023; in 2026, NIS 75,620)], and if the dealer is not a corporation — in the amount of 38,415 New Shekels [(adjusted to the year 2023; in 2026, NIS 42,030)].
(c)(1)Without derogating from the provisions of subsections (a) to (b1), where a dealer has violated an administrative order to cease a violation as referred to in Section 21c, the Supervisor may impose upon the dealer a monetary penalty pursuant to the provisions of this Chapter in an amount of three times the amount of the monetary penalty for the violation in respect of which the order was issued, and with respect to the violation of an administrative order as aforesaid that was issued due to a violation of Section 3(a) — three times the amount of the monetary penalty prescribed in Section 22c(b).
(2)Where a monetary penalty has been imposed for a violation of an administrative order to cease a violation as referred to in paragraph (1), the counting of days of the continuing violation of the violation in respect of which the order was issued shall cease on the day on which the order was issued, and no monetary penalty shall be imposed for the continuing violation of that violation in respect of the period thereafter.
(d)(1)Notwithstanding the provisions of subsection (c), where a dealer has violated an administrative stop order to cease a violation as referred to in Section 21c, due to a violation of the provisions of Section 3a, the Supervisor may impose upon the dealer a monetary penalty, pursuant to the provisions of this Chapter, at a rate of five percent of the dealer's sales turnover in the financial year preceding the commission of the violation, with respect to each type of goods or service in relation to which the violation was committed, provided that the amount of the monetary penalty shall not exceed 10 million New Shekels [(adjusted to the year 2024; in 2026, NIS 10,586,720)] per type of goods or service.
(2)Where the Supervisor does not have information regarding the sales turnover of the violator, the Supervisor may require the violator, by written notice, to provide additional information and particulars necessary for that purpose, within a period specified in the notice.
(3)Where the dealer has not provided what is required pursuant to the provisions of paragraph (2) within the period specified in the notice, the Supervisor may determine the dealer's sales turnover at the Supervisor's best judgment and impose upon the dealer a monetary penalty pursuant to the provisions of this Chapter in the amount specified with respect thereto in the Eighth Schedule, provided that the said notice shall set out the amounts of the monetary penalty that the Supervisor may impose upon a dealer who has not provided information regarding sales turnover.