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Alcoholic Beverages Advertising and Marketing Restriction Law, 5772-2012

חוק הגבלת הפרסומת והשיווק של משקאות אלכוהוליים, תשע"ב-2012

Published: 2012-01-30Consolidated Hebrew text as of 2026-08-02 · Last amended 2026-07-28✓ Amendment status checked against the Knesset legislation record on 2026-09-29
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Unofficial English translation — for reference only. It may contain errors or omissions and cannot be relied on as a legal text. Only the Hebrew text published in Reshumot is legally binding.More

This English text was translated from the official Hebrew using a range of translation tools, and it undergoes ongoing checks and updates. It is not a certified translation.

Despite these checks, it may contain errors, omissions, or imprecise renderings of legal terminology and cross-references, and it may not yet reflect the latest amendments. It cannot be relied upon as a legal text.

The Hebrew text as published in Reshumot (ספר החוקים) and on the Knesset website is the sole authoritative and legally binding version. In any discrepancy, the Hebrew text prevails.

This translation is provided for informational purposes only and does not constitute legal advice. For use in legal proceedings, request a certified Expert Legal Opinion.

Definitions§

1.

In this Law –

"intoxicating beverage" – as defined in section 2(b) of the Business Licensing Law, 5728-1968;

"strong intoxicating beverage" – an intoxicating beverage containing more than 15.5% alcohol by volume;

"advertisement" – a commercial advertisement, oral, written, printed or by electronic means, intended for or available to the public or a part thereof;

"consumer" – as defined in the Consumer Protection Law, 5741-1981;

"marketing" – the sale, supply or import of an intoxicating beverage for commercial purposes, excluding –

(1)export;
(2)sale in duty-free shops.

"the Minister" – the Minister of Health.

Prohibition of Advertisement of Intoxicating Beverage§

2.

No person shall advertise an intoxicating beverage, including the trade name of a producer of an intoxicating beverage –

(1)on billboards, as defined in section 214a(b) of the Penal Law, 5737-1977 (hereinafter – the Penal Law);
(2)in a newspaper or any other printed matter intended primarily for children and youth under the age of 18.

Prohibition of Prizes or Gifts§

3.
(a)No person shall market to a consumer a strong intoxicating beverage accompanied by a prize or a right to participate in a prize lottery or a competition.
(b)No person shall market a strong intoxicating beverage to a consumer without consideration, except for the purpose of consumption at the place where the intoxicating beverage is marketed.
(c)An intoxicating beverage shall not be awarded as a prize in a programme broadcast on television or radio, and the trade name of a producer of an intoxicating beverage shall not be mentioned as the donor of a prize as aforesaid.

Restriction of Advertisement§

4.

An advertisement for an intoxicating beverage shall contain only the following particulars, all or some of them:

(1)the trade name of the intoxicating beverage;
(2)the trade mark of the intoxicating beverage;
(3)the trade name of the producer of the intoxicating beverage;
(4)the trade mark of the producer of the intoxicating beverage;
(5)the packaging of the intoxicating beverage and the place of its sale;
(6)the place of production of the intoxicating beverage and images of the place;
(7)the percentage of alcohol in the intoxicating beverage;
(8)the existence of a kashrut certificate for the intoxicating beverage;
(9)a competition in which the intoxicating beverage participated, including a score, ranking and type of award in the competition;
(10)the price of the intoxicating beverage;
(11)the year of production of the intoxicating beverage;
(12)additional information particulars prescribed by the Minister, where the publication is made in a professional periodical concerning intoxicating beverages and the Minister has approved this for such purpose.

Restriction on Number of Advertisements in a Newspaper§

5.

No person shall place, in a single edition of a single newspaper or of any other printed matter, more than three advertisements for the trade name of a single intoxicating beverage, unless the advertisement is a combined advertisement for several products the majority of which are not intoxicating beverages and the size of the advertisement for the trade name of the intoxicating beverage does not exceed 5% of the total area of the combined advertisement.

Restriction on Advertisement in Broadcasts§

6.
(a)In this section –

"the Second Authority Law" – the Second Authority for Television and Radio Law, 5750-1990;

"the Communications Law" – the Communications Law (Telecommunications and Broadcasts), 5742-1982;

"broadcaster" – a holder of a franchise for broadcasting or a licence for broadcasting, as defined in the Second Authority Law, a holder of a broadcasting licence as defined in the Communications Law, an independent channel producer as defined in section 6aq of the Communications Law, a thematic channel broadcaster as defined in the Broadcasting via Digital Broadcasting Stations Law, 5772-2012, or a holder of a licence for broadcasting by means of digital broadcasting stations as defined in that Law.

(b)A broadcaster shall not broadcast an advertising spot for an intoxicating beverage in a programme intended for or directed at minors or broadcast during viewing hours for minors.
(c)The Council of the Second Authority for Television and Radio within the meaning of the Second Authority Law and the Council for Cable and Satellite Broadcasting within the meaning of the Communications Law, as the case may be, shall prescribe rules with respect to this section.

Obligation to Include a Warning in a Publication§

7.

No person shall publish an advertisement for an intoxicating beverage unless it includes a warning in the text prescribed pursuant to section 8.

Warning§

8.
(a)No person shall market an intoxicating beverage in a container unless a warning is affixed or printed on the surface of the container or on a label thereon, in the manner and text prescribed by the Minister with the approval of the Economics Committee of the Knesset, and the Minister may prescribe as aforesaid different warnings in respect of different intoxicating beverages.
(b)Where the marketing or transfer of beverage containers has been prohibited by an inspector as referred to in section 11(c)(2), they shall not be marketed until the approval of the Ministry of Health has been given that a warning as referred to in subsection (a) has been affixed or printed on them.

Penalties§

9.

One who contravenes a provision of sections 2 to 8 is liable to a fine as referred to in section 61(a)(3) of the Penal Law, if the offence was committed by an individual, and to a fine as referred to in section 61(a)(4) of that Law – if it was committed by a corporation.

Liability of an Office Holder in a Corporation§

10.
(a)An office holder in a corporation is obliged to supervise and do everything possible to prevent offences under section 9 by the corporation or by any of its employees; one who contravenes this provision is liable to a fine as referred to in section 61(a)(2) of the Penal Law; for the purposes of this section, "office holder" – an active manager in a corporation, a partner, excluding a limited partner, or an officer responsible on behalf of the corporation for the field in which the offence was committed.
(b)Where an offence under section 9 was committed by a corporation or by any of its employees, it shall be presumed that an office holder in the corporation has breached the office holder's duty under subsection (a), unless the office holder proved that the office holder did everything possible in order to fulfil the office holder's duty.

Supervision§

11.
(a)The Minister may authorise inspectors from among the employees of the Minister's office, who shall be vested with powers for the purpose of supervising compliance with the provisions of section 8, except in relation to an imported intoxicating beverage (in this section – inspector); notice of the authorisation of an inspector pursuant to this section shall be published in Reshumot (Official Gazette).
(b)An inspector shall not be authorised as referred to in subsection (a) unless all of the following conditions are met:
(1)the Israel Police has notified, no later than three months from the date of the Minister's approach to it and receipt of the employee's details, that it does not object to the authorisation on grounds of public safety, including on account of the person's criminal record;
(2)the person has received appropriate training in the field of the powers to be vested in the person pursuant to this section, as directed by the Minister, with the consent of the Minister for Internal Security;
(3)the person meets additional eligibility conditions as directed by the Minister, in consultation with the Minister for Internal Security.
(c)For the purpose of supervising compliance with the provisions pursuant to section 8, an inspector may –
(1)enter a place of sale, production or storage of an intoxicating beverage, provided that the inspector shall not enter a place used as a residence except pursuant to an Order of a court;
(2)direct that the marketing or transfer of intoxicating beverage containers that do not bear a warning in accordance with the provisions pursuant to section 8 be prohibited;
(3)conduct examinations or measurements or take samples for examination, and also direct that samples be submitted for laboratory testing or that they be kept for a period as directed, or that they be dealt with in another manner.
(d)An inspector shall not exercise the powers vested in the inspector pursuant to this section except in the course of performing the inspector's duties and where the following conditions are met:
(1)the inspector visibly wears a badge identifying the inspector and the inspector's role;
(2)the inspector holds a certificate signed by the Minister attesting to the inspector's role and to the powers of an inspector as referred to in this section, which the inspector shall present upon request.
(e)Examination of the warning label as referred to in section 8 of an imported intoxicating beverage shall be carried out by a person authorised or approved by the Minister pursuant to the Import and Export Ordinance [New Version], 5739-1979, in relation to the import of an intoxicating beverage.
(f)Nothing in the provisions of this section shall derogate from the powers conferred on a customs officer pursuant to the Customs Ordinance.
(g)The powers pursuant to this section shall not be exercised against the defence establishment; in this section, "the defence establishment" – each of the following:
(1)the Ministry of Defence and its subordinate units;
(2)units and subordinate units of the Prime Minister's Office whose principal activity is in the field of state security;
(3)the Israel Defence Forces;
(4)defence establishment enterprises within the meaning thereof in section 20 of the Security in Public Bodies Regulation Law, 5758-1998;
(5)the Israel Police, the Israel Prison Service and the Witness Protection Authority.

Implementation and Regulations§

12.
(a)The Minister is responsible for the implementation of this Law, except for section 6, and may, with the approval of the Economics Committee of the Knesset, make Regulations on any matter relating to its implementation, including –
(1)to amend the rate referred to in section 5 in relation to the size of an advertisement;
(2)to prescribe, in consultation with the Council of the Second Authority for Television and Radio and the Council for Cable and Satellite Broadcasting within the meaning thereof in section 6, as the case may be, provisions regarding the manner of inclusion of a warning pursuant to section 7 in advertising broadcasts on television and radio.
(b)The Minister, with the approval of the Economics Committee of the Knesset, may amend the percentages in the definition of "strong intoxicating beverage".

Commencement and First Regulations§

13.
(a)This Law shall commence three months from the date of commencement of Regulations pursuant to section 8 (in this section – the commencement date), and in relation to the affixing or printing of a warning pursuant to section 8, in relation to an intoxicating beverage – two years from the commencement date, and in relation to a strong intoxicating beverage – one year from the commencement date.
(b)The first Regulations pursuant to section 8 shall be brought for the approval of the Economics Committee of the Knesset within three months from the date of publication of this Law.

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